A Burwood dental clinic generated 8,825 organic clicks with 2,652 from commercial queries — cost-related cleaning searches alone drove 315 clicks from price-comparing patients.
Branded and cost-driven searches winning patients
Top Class Dental serves Burwood in Sydney's inner west. The clinic's opportunity sat in a specific search behaviour: patients searching dental cost terms — teeth cleaning cost, dental cleaning price — are comparing providers with wallet in hand, ready to book.
The campaign challenges:
A cost-query capture strategy paired with local dominance:
On-page optimisation secured position 1.4-1.7 for branded searches with 26-28% CTRs — the trust signals Burwood patients look for.
Commercial targeting focused on cleaning cost, cleaning price and dentist Burwood searches — capturing patients actively comparing clinics by price.
Technical SEO, internal linking, local SEO alignment, content optimisation and schema recommendations supported every commercial page. Crawlability improvements kept the whole site indexable.
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Top Class Dental generated 8,825 organic clicks over the measured period — with 2,652 commercial-intent clicks. At a 5% conversion estimate, that is approximately 133 patient leads, with cost-related cleaning searches contributing 315 clicks from price-comparing patients.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| top class dental | 824 | 2,945 | 27.98% | 1.73 |
| top class dental burwood | 152 | 576 | 26.39% | 1.38 |
| teeth cleaning cost | 98 | 20,399 | 0.48% | 10.79 |
| dental cleaning cost | 74 | 16,033 | 0.46% | 11.04 |
| teeth cleaning price | 53 | 11,707 | 0.45% | 14.05 |
| dental clean cost | 38 | 3,447 | 1.10% | 8.72 |
| dentist burwood | 34 | 20,241 | 0.17% | 12.91 |
| burwood dentist | 31 | 24,065 | 0.13% | 8.94 |
| dentist cleaning cost | 31 | 2,131 | 1.45% | 7.30 |
| how much does it cost to get your teeth cleaned | 21 | 997 | 2.11% | 11.25 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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