A Logan-area dental clinic generated 18,465 organic clicks, with 1,319 coming from commercial queries across 310 keywords — including #1-2 rankings for emergency and bulk-billing searches.
Patient-intent searches driving enquiries
Where the 1,319 commercial clicks came from
5% conversion on commercial clicks
Crestmead Dental competes in the busy Logan-area dental market, where every clinic fights for the same local searches. Dental SEO performance cannot be judged by traffic volume alone — a large portion of dental visibility comes from informational articles, while the business value comes from patients searching for a dentist, emergency care, costs, and treatment services.
The campaign challenges:
The strategy focused on separating patient-intent searches from general information traffic — and winning the ones that produce enquiries:
Keyword mapping covered local dentist, emergency dentist, cost, treatment and clinic-intent searches — 310 commercial queries were identified and tracked, with on-page SEO aligned to the highest-value terms.
A technical SEO review covered crawlability, indexation, page structure and metadata alignment, while on-page improvements targeted service pages and high-value landing pages.
Content optimisation built visibility across both informational and patient-intent journeys, with internal linking pushing authority toward conversion pages, and local SEO support for suburb and Logan-area searches.
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Over 16 months, Crestmead Dental generated 18,465 organic clicks and 3,123,164 impressions — including 1,319 clicks from 310 commercial keywords. At a 5% conversion estimate, that is approximately 66 patient leads from commercial organic search.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| crestmead dental | 275 | 4,220 | 6.52% | 1.88 |
| 24 hour emergency dentist logan | 58 | 623 | 9.31% | 2.07 |
| dental cleaning cost | 36 | 10,321 | 0.35% | 21.07 |
| dentist near me | 31 | 11,024 | 0.28% | 24.35 |
| alternative to crown for cracked tooth | 28 | 2,874 | 0.97% | 7.44 |
| dentist crestmead | 27 | 3,356 | 0.80% | 16.00 |
| teeth cleaning cost | 26 | 13,778 | 0.19% | 21.51 |
| dentist emergency 24 hours near me | 25 | 2,022 | 1.24% | 32.44 |
| bulk billing dentist logan | 22 | 1,082 | 2.03% | 4.52 |
| crestmead dentist | 19 | 843 | 2.25% | 2.37 |
| Intent Group | Queries | Clicks | Est. Leads |
|---|---|---|---|
| Branded & local clinic searches | 7 | 337 | 17 |
| General dentist / local searches | 104 | 273 | 14 |
| Emergency / urgent dentist | 43 | 261 | 13 |
| Dental cleaning & cost | 72 | 191 | 10 |
| Service-specific treatment searches | 61 | 150 | 8 |
| Bulk billing / affordability | 23 | 107 | 5 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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