A Wollongong dental clinic captured 6,615 organic clicks — 23.85% of them from commercial-intent queries — generating an estimated 79 patient leads from high-value branded and local searches.
Wollongong searches that drove patients
Where the 1,578 commercial clicks came from
5% conversion on commercial clicks
Dental Corner serves the competitive Wollongong dental market. For a dental clinic, organic search needs to attract users who are ready to book, call, compare clinics, or choose a specific dental service — informational traffic builds authority, but commercial searches pay the bills.
The campaign challenges:
Every activity was prioritised by its proximity to a booked appointment:
Keyword targeting covered dentist, dental clinic, whitening, implants, treatment and emergency-related searches, with on-page optimisation for dental service pages and local landing pages.
A technical SEO audit improved crawlability, while meta titles and descriptions were rewritten to lift both relevance and click-through rate in the SERPs.
Internal links connected commercial service pages with supporting informational content, so educational traffic flowed toward booking pages — supported by schema and local SEO improvements.
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Dental Corner generated 6,615 organic clicks and 1,698,112 impressions over 16 months — with 1,578 commercial clicks (23.85% of all traffic) from 409,271 commercial impressions. At a 5% conversion estimate, that is approximately 79 patient leads.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| dental corner wollongong | 459 | 3,663 | 12.53% | 1.87 |
| dental corner | 346 | 3,357 | 10.31% | 5.54 |
| dentist wollongong | 111 | 14,654 | 0.76% | 6.61 |
| wollongong dentist | 54 | 6,437 | 0.84% | 6.40 |
| dentist near me | 27 | 8,116 | 0.33% | 31.30 |
| gingivitis treatment | 20 | 18,652 | 0.11% | 15.11 |
| dentists wollongong | 20 | 3,231 | 0.62% | 4.71 |
| dental corner wollongong reviews | 19 | 312 | 6.09% | 2.40 |
| best dentist wollongong | 15 | 1,402 | 1.07% | 4.87 |
| Intent Segment | Clicks | Est. Leads at 5% |
|---|---|---|
| Brand & clinic discovery | 911 | 46 |
| Local dentist searches | 378 | 19 |
| Treatment & service queries | 133 | 7 |
| Cosmetic & whitening | 108 | 5 |
| Other commercial | 47 | 2 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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