Case Study Dental

Taree Dental Care: 66% Commercial Traffic Share and 119 Estimated Leads

In just 7 months of data, a Taree dental clinic generated 3,596 organic clicks — two-thirds from commercial-intent searches — led by position-1.2 rankings for its brand term.

Taree, NSW, Australia 7 Months August 2026 tareedentalcare.com.au
3,596 Organic Clicks
2,383 Commercial Clicks
119 Estimated Leads
66% Commercial Share
Performance Visualized

The Numbers At A Glance

Top Commercial Keywords by Clicks

Taree searches driving patients

Where Taree Dental Care Started

Taree Dental Care serves Taree and the Mid North Coast. The clinic needed to compete for local dentist visibility, capture urgent and commercial dental services, and separate real patient-intent traffic from broader informational searches.

The campaign challenges:

  • Win every Taree dentist variation at the top of Google
  • Capture emergency and bulk-billing demand from price-sensitive patients
  • Rank implant and whitening services for treatment-ready searchers
  • Measure what matters — commercial clicks, not total traffic

What I Did To Turn It Around

An aggressive local campaign with a commercial-first lens:

1. Local Keyword Domination

Keyword research and commercial intent mapping covered every Taree dentist variation, with on-page SEO for location and service pages pushing the clinic to position 1-3 across the set.

2. Service & Affordability Capture

Emergency dentist, bulk billing, implant and whitening searches were targeted directly — capturing patients with immediate or price-driven needs.

3. Technical & Content Support

Technical SEO audits, internal linking and crawlability improvements, content optimisation for dental service relevance, and local SEO targeting for Taree-based patient searches — tracked through Search Console.

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The Outcome

In roughly seven months of Search Console data, Taree Dental Care generated 3,596 organic clicks — with an extraordinary 2,383 commercial clicks (66% commercial share). At a 5% conversion estimate, that is approximately 119 patient leads, led by position-1.2 rankings for the brand term.

Top Commercial Keywords

KeywordClicksImpr.CTRAvg. Pos.
taree dental care1,2695,33523.8%1.20
dentist taree3066,5074.7%12.51
taree dentist1672,0538.1%3.20
taree dental1661,21413.7%1.39
taree dental clinic567507.5%4.52
dentists taree384348.8%4.35
taree dentists353609.7%4.96
dentist in taree267203.6%4.78
emergency dentist taree2524810.1%7.63
taree dentist bulk bill223186.9%5.73

Top Organic Landing Pages

PageClicksImpr.CTR
Homepage (GMB-tagged)1,75321,6678.1%
Homepage (direct)91927,3413.4%
/meet-the-team/50017,8802.8%

Source: Google Search Console export, Oct 2025 - Jun 2026. Leads = commercial clicks × 5%.

Honest Methodology — No Inflated Numbers

Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.

Services Used In This Project
Local SEO On-Page SEO Technical SEO Content Optimisation Commercial Keyword Targeting
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