In just 7 months of data, a Taree dental clinic generated 3,596 organic clicks — two-thirds from commercial-intent searches — led by position-1.2 rankings for its brand term.
Taree searches driving patients
Taree Dental Care serves Taree and the Mid North Coast. The clinic needed to compete for local dentist visibility, capture urgent and commercial dental services, and separate real patient-intent traffic from broader informational searches.
The campaign challenges:
An aggressive local campaign with a commercial-first lens:
Keyword research and commercial intent mapping covered every Taree dentist variation, with on-page SEO for location and service pages pushing the clinic to position 1-3 across the set.
Emergency dentist, bulk billing, implant and whitening searches were targeted directly — capturing patients with immediate or price-driven needs.
Technical SEO audits, internal linking and crawlability improvements, content optimisation for dental service relevance, and local SEO targeting for Taree-based patient searches — tracked through Search Console.
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In roughly seven months of Search Console data, Taree Dental Care generated 3,596 organic clicks — with an extraordinary 2,383 commercial clicks (66% commercial share). At a 5% conversion estimate, that is approximately 119 patient leads, led by position-1.2 rankings for the brand term.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| taree dental care | 1,269 | 5,335 | 23.8% | 1.20 |
| dentist taree | 306 | 6,507 | 4.7% | 12.51 |
| taree dentist | 167 | 2,053 | 8.1% | 3.20 |
| taree dental | 166 | 1,214 | 13.7% | 1.39 |
| taree dental clinic | 56 | 750 | 7.5% | 4.52 |
| dentists taree | 38 | 434 | 8.8% | 4.35 |
| taree dentists | 35 | 360 | 9.7% | 4.96 |
| dentist in taree | 26 | 720 | 3.6% | 4.78 |
| emergency dentist taree | 25 | 248 | 10.1% | 7.63 |
| taree dentist bulk bill | 22 | 318 | 6.9% | 5.73 |
| Page | Clicks | Impr. | CTR |
|---|---|---|---|
| Homepage (GMB-tagged) | 1,753 | 21,667 | 8.1% |
| Homepage (direct) | 919 | 27,341 | 3.4% |
| /meet-the-team/ | 500 | 17,880 | 2.8% |
Source: Google Search Console export, Oct 2025 - Jun 2026. Leads = commercial clicks × 5%.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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