A Dubbo dental clinic generated 3,641 organic clicks — with an exceptional 49% commercial share — driven by #1-2 rankings across every Dubbo dentist search variation.
Dominating every Dubbo dentist variation
Where the 1,803 commercial clicks came from
5% conversion on commercial clicks
Southlakes Dental serves Dubbo and the surrounding region. In a regional market, search demand is smaller — so the clinic needed to capture as much of it as possible, across every variation of "dentist Dubbo", plus branded, whitening, denture and implant searches.
The campaign challenges:
Total-market capture for a regional clinic:
Local SEO and on-page optimisation secured position 1-2 for every meaningful variation of Dubbo dentist searches — leaving competitors the scraps.
Keyword targeting prioritised local dentist, branded, whitening, denture and implant intent — the queries that produce appointments in a regional market.
Technical SEO improvements, internal linking between service, location and educational content, and schema enhancements kept the whole site working toward bookings. Technical health matters even more when every click counts.
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Southlakes Dental generated 3,641 organic clicks over the reporting period — with 1,803 commercial clicks, an exceptional 49.5% commercial share. At a 5% conversion estimate, that is approximately 90 patient leads from high-intent organic search.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| southlakes dental | 633 | 3,449 | 18.35% | 1.99 |
| south lakes dental | 255 | 1,805 | 14.13% | 2.13 |
| dentist dubbo | 204 | 12,844 | 1.59% | 6.06 |
| southlakes dental dubbo | 171 | 1,124 | 15.21% | 1.75 |
| dubbo dentist | 90 | 8,116 | 1.11% | 7.52 |
| teeth whitening dubbo | 51 | 2,799 | 1.82% | 7.97 |
| dubbo dentists | 39 | 1,826 | 2.14% | 6.81 |
| dentists dubbo | 34 | 2,033 | 1.67% | 5.85 |
| Intent Group | Clicks | Est. Leads |
|---|---|---|
| Local / brand dentist searches | 1,509 | 75 |
| Other commercial dental searches | 213 | 11 |
| Teeth whitening | 52 | 3 |
| Dental implants | 15 | 1 |
| Near-me dentist searches | 7 | 0 |
| Page | Clicks | Impr. | Avg. Pos. |
|---|---|---|---|
| Homepage | 1,714 | 77,280 | 9.92 |
| /our-team | 741 | 43,036 | 8.94 |
| /contact-us | 157 | 36,716 | 6.96 |
| /dubbo/dentures | 119 | 12,818 | 13.24 |
| /services | 85 | 19,648 | 7.82 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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