A Brisbane dental group generated massive organic visibility — 5.6M impressions and 3,450 commercial-intent clicks, led by a 53% CTR on its top brand term.
Branded and local searches driving patients
Where the 3,450 commercial clicks came from
5% conversion on commercial clicks
My Dentist Alderley / Newmarket serves Brisbane's north side. The practice needed organic visibility that produced patient enquiries — branded clinic searches, local dentist searches, urgent care terms and dental treatment queries — not just impressive-looking traffic numbers.
The campaign challenges:
Commercial intent first, local visibility second, everything else in support:
On-page SEO and metadata optimisation captured every branded variation at position 1 — including a 53.78% CTR on the top brand term — plus suburb-level local visibility across Brisbane's north.
Urgent dental care and treatment/service keywords were mapped to conversion-ready pages, catching patients who needed an appointment quickly.
Content optimisation served patient-intent queries, with internal linking guiding readers to service pages — all backed by technical SEO audits and local SEO alignment for Brisbane search demand.
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My Dentist Alderley / Newmarket generated 38,567 organic clicks and 5,606,129 impressions over 16 months — with 3,450 commercial-intent clicks. At a 5% conversion estimate, that is approximately 173 patient leads from booking-intent organic search.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| my dentist alderley | 1,270 | 3,717 | 34.17% | 1.32 |
| my dentist | 439 | 3,861 | 11.37% | 7.34 |
| mydentist alderley | 363 | 675 | 53.78% | 1.22 |
| my dentist brisbane | 196 | 528 | 37.12% | 1.06 |
| toothache after filling getting worse | 113 | 8,788 | 1.29% | 4.61 |
| mydentist | 103 | 821 | 12.55% | 4.50 |
| dentist alderley | 90 | 2,001 | 4.50% | 13.40 |
| alderley dentist | 56 | 1,345 | 4.16% | 12.69 |
| Intent Group | Clicks | Est. Leads |
|---|---|---|
| Branded / clinic searches | 2,425 | 121 |
| Local dentist searches | 380 | 19 |
| Treatment / service searches | 373 | 19 |
| Urgent dental care | 179 | 9 |
| General dental services | 75 | 4 |
| Cosmetic / orthodontic services | 14 | 1 |
Source: Google Search Console export, last 16 months.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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