A Gold Coast dental practice generated 724 commercial clicks in six months — led by a 35% CTR on its brand term and strong visibility for implant and provider searches.
Clinic and implant searches driving patients
Miami Village Dental serves Miami and the Gold Coast. In a holiday-region market with transient search demand, the practice needed visibility for direct clinic searches, local dentist terms, implant searches, provider lookups and cosmetic dentistry queries.
The campaign challenges:
A compact, high-intent campaign built for fast results:
Keyword targeting and intent mapping separated booking-ready searches from informational traffic, focusing effort on clinic, implant, provider and cosmetic queries.
On-page optimisation for service and location pages, meta improvements, and local SEO for suburb and dentist-intent searches lifted visibility where patients choose a clinic.
A technical SEO audit, internal linking between service pages and supporting content, plus schema and performance recommendations kept the site fast and crawlable.
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Miami Village Dental generated 3,580 organic clicks and 750,852 impressions in six months — with 724 commercial-intent clicks. At a 5% conversion estimate, that is approximately 36 patient leads, anchored by a 35-40% CTR on the practice's core brand and provider terms.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| miami village dental | 211 | 600 | 35.17% | 1.45 |
| screwless dental implants | 165 | 15,164 | 1.09% | 4.24 |
| krollner dental | 119 | 300 | 39.67% | 2.95 |
| miami dental | 37 | 497 | 7.44% | 5.66 |
| miami dentist | 25 | 376 | 6.65% | 9.69 |
| dentist miami | 20 | 608 | 3.29% | 12.96 |
| screwless dental implants reviews | 17 | 779 | 2.18% | 4.13 |
| dentist miami gold coast | 15 | 93 | 16.13% | 2.08 |
Source: Google Search Console export, last 6 months.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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