Case Study Healthcare Marketplace

Marham.pk: Scaling Healthcare Search Visibility to 2.3M Monthly Organic Visits

Pakistan's healthcare platform ranks for 193.3K organic keywords, earns 2.3M monthly organic visits with a 58 authority score — while paid traffic is nearly non-existent.

Pakistan (National) Ongoing August 2026 marham.pk
2.3M Monthly Organic Visits
193.3K Ranking Keywords
58 Authority Score
53% Traffic Share
Performance Visualized

The Numbers At A Glance

Monthly Traffic: Organic vs Paid

Organic search dominates acquisition

Authority Footprint

The signals behind the rankings

Where Marham.pk Started

Marham.pk is one of Pakistan's largest healthcare platforms — connecting patients with doctors, clinics and treatments nationwide. Healthcare search at scale means competing for thousands of doctor, disease, treatment and location-based queries simultaneously.

The campaign challenges:

  • Compete at national scale across thousands of healthcare search queries
  • Build authority and topical depth across conditions, doctors, clinics and local healthcare
  • Keep acquisition organic with minimal reliance on paid traffic
  • Appear in AI search experiences and cited pages, not just classic results

What I Did To Turn It Around

A large-scale healthcare SEO system — built for volume, authority and AI-era visibility:

1. Scalable Technical Foundation

Technical SEO covered crawlability, indexation, URL structure, page speed and internal linking — the architecture that lets tens of thousands of pages rank simultaneously.

2. Healthcare Topical Authority

Service pages, doctor profiles, condition pages, symptom content and local healthcare landing pages built E-E-A-T signals and deep topical coverage across the entire healthcare journey.

3. Authority Growth & AI Readiness

Backlink acquisition grew referring domains and site-wide credibility, while answer-focused, citation-friendly pages earned visibility in AI search surfaces. Healthcare SEO at this scale is a compounding asset.

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The Outcome

Marham.pk's SEO-led growth engine now generates 2.3M estimated monthly organic visits, ranks for 193.3K organic keywords, and holds a 58 Authority Score — while paid traffic is nearly non-existent (299 monthly visits). Organic search is the acquisition engine.

Key Results

MetricResult
Estimated monthly organic traffic2.3M (+5.4% trend)
Organic keywords ranking193.3K (+1.5%)
Authority Score58 (Excellent)
Traffic share (Pakistan database)53%
Referring domains3,600
Backlinks16,200
AI visibility / mentions19 / 414
Cited pages in AI search1,900
Paid traffic (monthly)299

Organic vs Paid: The Compounding Advantage

Of 2.3M monthly visits, just 299 come from paid search — a ratio of roughly 7,700:1. That is the difference between renting traffic and owning an asset.

Honest Methodology

Data source: SEMrush snapshot, Pakistan database (Jun 2026). These are third-party estimated metrics, not Google Analytics or CRM data. No conversion, booking or revenue figures were provided, so none are claimed — the scale and organic dominance speak for themselves.

Services Used In This Project
Technical SEO Topical Authority Building Content SEO Link Building AI Search Optimisation
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