An allied health clinic generated 18,081 organic clicks and 2,835 commercial-intent clicks — proving SEO works beyond dental, capturing hand physio and therapist searches across Sydney.
Therapist and clinic searches driving patients
Where the 2,835 commercial clicks came from
5% conversion on commercial clicks
Hand Therapy Clinic Sydney is an allied health clinic specialising in hand therapy and hand physiotherapy. Specialist allied health practices face a unique search challenge: patients search across branded terms, professional titles (hand therapist, hand physiotherapist), condition symptoms, and near-me queries — all with appointment intent.
The campaign challenges:
The same commercial-intent SEO system that dominates dental search, applied to allied health:
Keyword mapping covered hand therapy, hand physio, hand physiotherapist, clinic, near-me and Sydney-based searches — the professional titles patients actually use when seeking treatment.
Local SEO alignment strengthened Sydney-wide and suburb relevance, while on-page optimisation supported branded and therapist-name discovery searches.
Educational condition content (lumps, swelling, overuse pain) attracted early-stage patients, with strong technical foundations and internal links routing readers to service, appointment and contact pages.
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Hand Therapy Clinic Sydney generated 18,081 organic clicks and 2,426,787 impressions over 16 months — with 2,835 commercial-intent clicks. At a 5% conversion estimate, that is approximately 142 patient leads from high-intent allied health searches.
| Keyword | Clicks | Impr. | Avg. Pos. |
|---|---|---|---|
| hand therapy clinic sydney | 438 | 1,475 | 1.45 |
| hand physio | 208 | 6,520 | 10.98 |
| hand therapy sydney | 193 | 1,427 | 1.98 |
| hand therapy | 130 | 8,530 | 24.18 |
| hand therapist | 121 | 3,689 | 14.53 |
| hand physiotherapist | 117 | 4,441 | 11.72 |
| hand therapist sydney | 111 | 3,169 | 5.98 |
| hand physio near me | 91 | 3,307 | 5.63 |
| hand physio sydney | 91 | 681 | 7.21 |
| susan tran hand therapist | 91 | 194 | 1.06 |
| Intent Group | Clicks | Est. Leads |
|---|---|---|
| Local therapist and clinic intent | 1,014 | 51 |
| Hand therapy service intent | 917 | 46 |
| Branded / clinic search intent | 744 | 38 |
| Condition / treatment booking intent | 160 | 8 |
| Page | Clicks | Impr. | Avg. Pos. |
|---|---|---|---|
| Homepage | 5,577 | 196,360 | 18.31 |
| Lump on palm of hand (guide) | 2,219 | 286,147 | 4.70 |
| Swelling in hands and feet (guide) | 1,193 | 334,285 | 8.09 |
| Reduce hand swelling naturally (guide) | 686 | 146,203 | 6.59 |
| Lump in palm removal (guide) | 561 | 118,624 | 5.49 |
| Phone thumb pain (guide) | 529 | 63,055 | 12.80 |
Source: Google Search Console export, last 16 months.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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