A Perth dental clinic held position 1.25 for its core brand term — generating 691 commercial clicks and 35 estimated leads from branded, local and emergency searches.
Branded and suburb searches driving patients
Where the 691 commercial clicks came from
5% conversion on commercial clicks
Grand Prom Dental (Grand Promenade Dental Centre) serves Dianella and surrounding Perth suburbs. The clinic needed search visibility that translated into appointment intent — branded clinic searches, local dentist searches, emergency dental demand, and treatment-related queries.
The campaign challenges:
The strategy made the clinic unavoidable for anyone searching its name — then expanded outward:
On-page SEO and metadata optimisation secured position 1-3 for every branded variation, including review-focused searches where trust decisions are made.
Commercial keyword targeting focused on dentist, clinic, emergency dentist, suburb and treatment searches, with local SEO alignment strengthening Dianella relevance.
Technical SEO support and internal linking improved pathways from informational pages (like aftercare guides) to relevant services, booking and contact pages.
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Grand Prom Dental generated 2,043 organic clicks and 475,290 impressions — with 691 commercial clicks (33.8% of all traffic). At a 5% conversion estimate, that is approximately 35 patient leads, anchored by position-1.25 rankings for the clinic's core brand term.
| Keyword | Clicks | Impr. | Avg. Pos. |
|---|---|---|---|
| grand promenade dental centre | 205 | 7,181 | 1.25 |
| grand promenade dental | 147 | 1,168 | 1.91 |
| grand prom dental | 45 | 648 | 1.80 |
| grand promenade dental centre reviews | 41 | 1,661 | 3.26 |
| dean martin dentist | 26 | 156 | 3.31 |
| dentist emergency 24 hours near me | 20 | 1,268 | 9.81 |
| dentist dianella | 17 | 1,360 | 8.28 |
| dianella dentist | 14 | 1,070 | 7.72 |
| Intent Group | Clicks | Est. Leads |
|---|---|---|
| Branded / clinic search intent | 457 | 23 |
| Local dentist and suburb intent | 124 | 7 |
| Service and treatment intent | 110 | 6 |
| Page | Clicks | Impr. | Avg. Pos. |
|---|---|---|---|
| Homepage | 789 | 45,805 | 17.12 |
| How to stop dental bleeding (blog) | 254 | 71,858 | 6.37 |
| Bleeding after wisdom extraction (blog) | 191 | 26,378 | 7.12 |
| /meet-our-team/ | 125 | 3,344 | 7.85 |
| /emergency-dentistry/ | 119 | 87,908 | 40.77 |
| /about-us/ | 76 | 13,324 | 8.50 |
Source: Google Search Console export, last 16 months.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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