A Melbourne dental clinic converted 73% of its organic clicks into commercial-intent traffic — 1,066 of 1,453 clicks — led by #1 brand rankings and Medicare-related extraction searches.
Suburb and treatment searches driving patients
Where the 1,066 commercial clicks came from
5% conversion on commercial clicks
Glenroy Smiles Dental serves Glenroy and nearby Melbourne suburbs. With a smaller traffic base than metro-CBD competitors, every click had to count — the clinic needed visibility across branded clinic searches, Glenroy dentist searches, extraction cost queries, cosmetic dentistry and dentures.
The campaign challenges:
With a smaller market, precision beat volume:
Local SEO improvements targeted suburb-level relevance so the clinic owned Glenroy-branded searches at position 1-2 — the highest-converting queries available.
Commercial keyword targeting mapped tooth extraction cost and Medicare coverage searches to relevant service pages, capturing patients actively comparing providers.
Technical SEO audits, on-page optimisation of key service pages, and content work supported both treatment-specific relevance and broader topical authority — connected by strong internal linking.
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Glenroy Smiles Dental generated 1,453 organic clicks and 741,631 impressions — an exceptional 73% of clicks came from commercial-intent queries (1,066 clicks). At a 5% conversion estimate, that is approximately 53 patient leads from a highly concentrated, patient-focused traffic base.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| glenroy smiles dental | 357 | 3,741 | 9.54% | 1.79 |
| glenroy smiles | 67 | 700 | 9.57% | 1.87 |
| glenroy dentist | 41 | 2,578 | 1.59% | 5.31 |
| dentist glenroy | 33 | 5,928 | 0.56% | 5.99 |
| glenroy smiles dental reviews | 29 | 1,767 | 1.64% | 2.53 |
| dentist near me | 25 | 32,116 | 0.08% | 36.44 |
| tooth extraction cost medicare | 22 | 1,352 | 1.63% | 5.15 |
| tooth extraction cost | 21 | 13,887 | 0.15% | 9.61 |
| does medicare cover tooth extraction | 18 | 1,070 | 1.68% | 23.12 |
| dentist in glenroy | 15 | 1,305 | 1.15% | 5.02 |
| Intent Group | Clicks | Est. Leads |
|---|---|---|
| Branded / clinic searches | 467 | 23 |
| Wisdom tooth / extraction | 287 | 14 |
| Local dentist searches | 201 | 10 |
| Cosmetic dentistry / veneers | 47 | 2 |
| Dentures | 32 | 2 |
| Teeth whitening | 29 | 1 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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