A Croydon dental clinic generated 8,693 organic clicks and 2,334 commercial-intent clicks — with denture-related searches alone driving 526 clicks from patients researching treatment options.
Branded and treatment searches driving patients
Where the 2,334 commercial clicks came from
5% conversion on commercial clicks
Fine Tooth Dental / The Fine Tooth Company is an Australian dental clinic with a strong denture and restorative focus. The clinic needed organic visibility across branded clinic searches, Croydon dentist searches, denture treatment terms, teeth whitening, and emergency dentist demand — the searches most likely to create patient enquiries rather than idle reading.
The campaign challenges:
The campaign was built treatment-first — around the services patients actually search for:
On-page SEO, metadata and internal linking made the clinic the default answer for its own brand terms and Croydon dentist searches — near-position-1 visibility for the highest-converting queries.
Commercial keyword targeting covered dentures (flexible, single-tooth, permanent, full), implants, whitening, emergency and periodontist searches — each mapped to a dedicated service page.
Technical SEO audits, indexing checks and crawlability reviews kept the site healthy, while local SEO improvements strengthened suburb-level relevance and schema/UX improvements supported conversions.
Get a free dental SEO audit and see exactly what's holding your website back.
Fine Tooth Dental generated 8,693 organic clicks and 2,859,597 impressions over 16 months — with 2,334 commercial-intent clicks. At a 5% conversion estimate, that is approximately 117 potential patient leads, with dentures alone contributing 526 clicks from treatment-ready searchers.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| the fine tooth company | 511 | 1,920 | 26.61% | 1.99 |
| fine tooth company | 447 | 1,530 | 29.22% | 1.72 |
| fine tooth company croydon | 195 | 674 | 28.93% | 1.44 |
| dentist croydon | 112 | 21,033 | 0.53% | 13.51 |
| flexible dentures | 76 | 272,585 | 0.03% | 29.32 |
| the fine tooth company croydon | 66 | 227 | 29.07% | 1.23 |
| croydon dentist | 58 | 7,625 | 0.76% | 9.93 |
| single tooth denture | 52 | 13,531 | 0.38% | 10.55 |
| permanent dentures | 47 | 28,171 | 0.17% | 39.01 |
| full dentures | 31 | 37,984 | 0.08% | 29.97 |
| Intent Group | Clicks | Est. Leads |
|---|---|---|
| Branded / clinic searches | 1,363 | 68 |
| Dentures | 525 | 26 |
| Local dentist searches | 353 | 18 |
| Teeth whitening | 44 | 2 |
| Emergency dentist | 18 | 1 |
| Dental implants | 16 | 1 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
Every case study on this page started with a free SEO audit. Let's find out what's possible for your website.