A Brisbane north-side clinic generated 7,158 organic clicks, with implant-related searches alone contributing 304 commercial clicks alongside dominant local rankings.
Local and treatment searches driving patients
Where the 1,654 commercial clicks came from
The pages that captured search demand
Ferny Hills Dental is an Australian dental clinic serving Ferny Hills and nearby suburbs. The practice needed organic visibility that translated into local patient searches, qualified commercial traffic, and demand for its implant, whitening and wisdom-tooth services.
The campaign challenges:
The campaign paired dominant local rankings with treatment-focused content:
Local SEO positioning for Ferny Hills and nearby suburbs put the clinic at position 1-2 for its core brand and local terms — the searches locals use when choosing a dentist.
Commercial keyword research and mapping targeted implant, wisdom tooth, extraction and whitening intent, with on-page SEO and metadata optimisation for key service pages.
Content optimisation around implants, wisdom teeth, gum health and whitening attracted early-stage patients, with internal linking guiding them to service and booking pages — all on a technically sound foundation.
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Ferny Hills Dental generated 7,158 organic clicks and 1,831,446 impressions during the reporting period — including 1,654 commercial clicks. At a 5% conversion estimate, that is approximately 83 patient leads, with the strongest value from local dentist searches, implant queries, wisdom-tooth demand and whitening interest.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| ferny hills dental | 452 | 3,057 | 14.79% | 1.90 |
| screwless dental implants | 151 | 7,769 | 1.94% | 6.05 |
| ferny hills dentist | 61 | 945 | 6.46% | 1.95 |
| dentist near me | 44 | 138,526 | 0.03% | 43.16 |
| what are screwless dental implants | 24 | 1,309 | 1.83% | 5.26 |
| ferny grove dental | 23 | 845 | 2.72% | 3.46 |
| ferny way dentist | 21 | 182 | 11.54% | 1.99 |
| wisdom tooth removal recovery | 15 | 3,063 | 0.49% | 11.54 |
| Intent Group | Clicks |
|---|---|
| Branded & local dentist searches | 730 |
| Wisdom tooth / extraction intent | 386 |
| Implants & screwless implant intent | 304 |
| Teeth whitening interest | 180 |
| Other dental service intent | 54 |
| Page | Clicks | Impr. | Avg. Pos. |
|---|---|---|---|
| Wisdom tooth recovery (blog) | 1,066 | 176,340 | 7.18 |
| Homepage | 656 | 271,006 | 41.30 |
| Gum bleeding guide (blog) | 559 | 159,627 | 15.91 |
| Wisdom tooth pain relief (blog) | 534 | 219,236 | 11.12 |
| Wisdom tooth pain duration (blog) | 510 | 95,421 | 6.66 |
Source: Google Search Console export, Mar 2025 - Jan 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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