A Turramurra specialist dental practice generated 6,774 organic clicks with a 33.5% commercial share — dominating doctor-led brand searches and high-value crown & prosthodontic keywords.
Doctor-led and specialist searches driving patients
Where the 2,270 commercial clicks came from
5% conversion on commercial clicks
Dental Specialists is a specialist dental practice in Turramurra. Specialist clinics sell higher-value treatments — crowns, zirconia crowns, prosthodontics, dentures, orthodontics — so their organic search must capture users who are evaluating a doctor, choosing a specialist practice, comparing treatment options, or researching cost before booking.
The campaign challenges:
Specialist dentistry demands a specialist SEO approach — every dollar of effort aimed at patient-evaluation searches:
The strategy made the practice and its specialists the dominant answer for doctor-discovery searches, building trust signals that specialist patients rely on before booking high-value treatment.
Commercial keyword targeting covered orthodontics, crowns, zirconia crown price and cost searches, prosthodontics and dentures — the terms with real treatment value.
A technical SEO audit, on-page optimisation for specialist service pages, local SEO for Turramurra relevance, and internal linking between commercial service pages and supporting educational content.
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Dental Specialists generated 6,774 organic clicks and 1,209,959 impressions over 16 months — with 2,270 commercial clicks (33.51% of all traffic). At a 5% conversion estimate, that is approximately 114 patient leads, many tied to high-value specialist treatments.
| Keyword | Clicks | Impr. | CTR | Avg. Pos. |
|---|---|---|---|---|
| dr anthony au | 572 | 1,918 | 29.82% | 2.24 |
| anthony au | 290 | 1,313 | 22.09% | 2.86 |
| dental specialists turramurra | 280 | 2,092 | 13.38% | 1.82 |
| turramurra dental specialists | 94 | 973 | 9.66% | 1.67 |
| anthony au turramurra | 57 | 129 | 44.19% | 1.53 |
| dental specialists of turramurra | 56 | 771 | 7.26% | 1.84 |
| dental specialist turramurra | 51 | 457 | 11.16% | 2.40 |
| turramurra dental | 42 | 3,686 | 1.14% | 11.98 |
| dr au turramurra | 25 | 57 | 43.86% | 1.72 |
| orthodontist turramurra | 22 | 285 | 7.72% | 8.15 |
| Intent Segment | Clicks | Est. Leads at 5% |
|---|---|---|
| Doctor & brand searches | 1,114 | 56 |
| Local specialist discovery | 548 | 27 |
| Crown & prosthodontic treatment | 418 | 21 |
| Orthodontic searches | 86 | 4 |
| Other commercial | 59 | 3 |
| Local dentist searches | 44 | 2 |
Source: Google Search Console export, Feb 2025 - Jun 2026.
Because no comparison period was available, this case study deliberately does not claim percentage growth. Every figure comes directly from the practice's Google Search Console data, and estimated leads use a conservative 5% conversion rate on commercial clicks only. Informational traffic was reviewed but never counted toward the lead estimate.
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